Leading benefit program introduces new program name to support working parents

Medela reintroduces working parent benefit program to support all working parents in the USA
Kin, healthy returns for new parents

Today, Medela, with Mamava– the partners behind New Moms' Healthy Returns – have announced a new name for their customizable, single-source parental and lactation benefit program designed to enable healthy returns for parents in the workplace. The new program name, Kin – Healthy Returns for New Parents, better reflects the inclusive benefits program available to employers to support their new parent employees.

“Too many moms are leaving the workforce due to conflicts with their family goals,” says Jeff Castillo, executive vice president for Medela Americas. “As our clients continue to share their committed efforts to improving DE&I within their own organizations, we want our program to reflect the people we serve, and we know that support looks different for every new parent. Kin better reflects all the important people who provide new parents support in their community, and makes it easy for employers to play their part.”

Medela’s employer program was launched a few years ago to help breastfeeding women return to work more easily after the arrival of a new baby. The program, now called Kin, has since expanded to offer valuable support that benefits all working parents. In partnership with Mamava, this program recognizes the complexity that employers face when adding benefits and offers a single-source solution from industry leaders that is customizable to meet the needs of each employer and their working parents. The benefit program includes:

  • Breastfeeding products and resources from Medela, the most trusted breast pump brand*
  • Lactation pods by Mamava—easy-to-place, freestanding and designed to meet the needs of breast milk feeding parents and the compliance requirements of employers
  • 24/7 virtual support from pregnancy through baby’s first year, powered by Pacify
  • Breast milk shipping for traveling employees provided by Milk Stork
  • Education and support to help support a successful breastfeeding and return-to-work journey

“We will continue to provide solutions that help to level the playing field for women by supporting them through motherhood, and by bringing partners into the fold of Kin support, so that all families have the ability to welcome and raise new babies,” explains Castillo. “Employers play a key role in creating the framework that new parents rely on to balance family and work, and Kin is here to make it easier than ever for organizations to succeed.”

This name change follows the reintroduction of the award-winning Medela Family app that was introduced last year. Through Medela Cares, the company is championing equality and advocating for a diverse workforce and inclusive culture, offering improved flexibility through perks like flexible work schedules and gender-inclusive parental leave.. For more information about Kin, visit http://www.kinbenefits.com.

About Medela

Through advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world.  As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides the leading research-based breast milk feeding and baby products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit www.medela.us.

About Mamava

Mamava is dedicated to transforming the culture of breastfeeding. The category creator of freestanding lactation pods, Mamava provides breastfeeding parents with private, dignified, and comfortable spaces to pump or nurse—at work and on the go. The free Mamava locator app helps breastfeeding parents find thousands of (Mamava-vetted) lactation places on the go and unlock Mamava pods (available for iOS and Android). Women-owned and a proud B corp, Mamava designs, engineers, and assembles lactation pods in the USA. To learn more about Mamava’s full product line and lactation support resources, visit mamava.com and follow Mamava on Instagram, Twitter, Facebook, and LinkedIn.

*Voted most trusted breast pump brand by United States and Canadian shoppers based on the 2022 BrandSpark® American and Canadian Trust Studies